Rosnet, Parkville MO | Sept, 2022
The current dashboard system for Rosnet's clients has performance issues and needs complete modernization of the user experience and technology stack.
The redesign effort that I lead as a UX Designer and front end developer serves as a case study for all future modernization of other SaaS products that Rosnet offers.
Lead UX Designer conducting user research, storyboarding, wireframing, low-fidelity prototyping, useability studies, high-fidelity prototyping, developer hand-off, and case study documentation.
My research led me to create two distinct personas and helped me empathize with users that are responsible for managing a restaurant and users that are Area Directors responsible for overseeing one or more restaurant locations.
An audit of a few competitor’s products provided direction on gaps and opportunities, as well as visualization opportunities to address with the modernization of the dashboard product.
Using Figma, I created digital wireframes as the next step in the design process, focusing on information architecture and structuring the information to match user needs.
Building from the digital wireframes in Figma, I created a low-fi prototype to allow stakeholders to test the flow of the design.
I conducted two rounds of useability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a hi-fidelity prototype and revealed what aspects of the mockups needed further refining.
Based on the insights from the usability study, users validated that the information architecture made sense and provided an intuitive flow. Users also requested the following additional features:
The following considerations were included in my design to address accessibility for users with a visual impairment.
Based on the success of my initial design, these are some potential next steps for the product.
Based on user research and validation by users during usability studies, The responsive website will help Rosnet provide a much more scalable and performant dashboard solution to its users.
While designing this responsive website, I learned more about the day-to-day concerns of different users of our products. I learned that empathizing with these users greatly impacted my desire to do thorough useability studies, peer reviews, and design iteration.